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Google Ad-Words
What are Google Ad-Words?
Google Ad-Words are pay-per-click (PPC) advertisements shown highlighted at the top of Google search results, and on the right of Google. Google charges you a fee each time somebody clicks on one of the ads.
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Why use ph9 to set up and manage my Ad-Words campaign?
Google Ad-Words can be set up by anyone by simply visiting the Google Ad-words web site. The first mistake many people make is to go to the site and place ads without having any knowledge of how either the Google Ad-Words or campaign management system works and without doing the necesssary keyword research or developing effective campaign copy.
Bad move! - Most people who do this are likely not only loosing money, but not maximising their return on investment either.
If you're already advertising with Google Ad-Words and aren't familiar with the phrase "negative keywords" or don't know how to use them then you're definately already wasting money in Ad-Words.
ph9 are professionals and specialists in Google Ad-Words and can make sure that not only do you get listed and found in Google Ads, but your return on investment is maximised.
Google Ad-Words Campaign Set-up includes:
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Keyword analysis
A common question many of our customers ask is "which keywords should I be using?". An excellent question to ask because choosing the keywords to use for Ad-Words should not be taken lightly and considered a major part of your marketing strategy. We give you a big helping hand here by spending quality time analysing keywords for you and providing you with all the vital information such as how many searches take place on each keyword every month, which keywords might be better to use, and details of the competition.
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Campaign Copy
Writing the correct copy for Google Ads is actually much more important than it might seem at first glance. Not only does your ad need to read well and best target the keywords in it's campaign, but it's also of big benefit to make sure that the actual keyword appears in the ad. Why? Simple... because Google boldens any text in it's search results that contain the keyword that's been searched for.
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Setting up your Google Ad-Words account
We'll set up your account, campaigns and ads for you
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Budgeting
We'll also calculate the correct budgets to use for each campaign based on estimates provided by Google and the amount of money you have to spend.
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Google Ad-Words Campaign Management:
Our campaign management fees are charged at our standard hourly rate of £49 / hour and can be utilised by you as much or as little as desired
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Monitoring
Monitoring and reporting on your Google Adwords campaign for click-throughs, impression, effectiveness and return on investment.
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Maintenance
Adjusting your keywords, campaigns and ad copy if and when any changes need to be made either to maintain effectiveness to meet your changing business needs.
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Consultancy and Tuition
To give you the flexibility and independance you need, we can provide you with consultancy services to teach you how to use your ad-words account, how to view your reports or provide advise when we're needed.
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